Click Bait!
Poster Campaign
   2019



For the first ever assignment for RISD graphic design we were asked to develop a campaign for a qr code that takes the user to a blank website. without using any size larger then tabloid. 

For such and absurd prompt, we wanted develop a system of posters that are cotton candy and combined abstract exclamation phrases with characters representing the art school public. 

We discovered that the campaign caught a lot of attention with the mystery it brought, but it brought significantly less clicks because we were lacking a secondary level call to action. 


This pproject was made in collaboration with Destiny Joy Griesgrabber for a one week exercise for Design Studio I taught by Anastasiaa Raina in Rhode Island School of Design. 



Mark